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FM Models

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FM agency was established in the 1960’s, by Laurie Kuhrt and Freddie Laughton. With over 40 years’ experience at managing models’ careers and meeting the needs of clients, FM has carved a niche for itself in the modelling industry as a large agency with an attention to detail, a quality normally reserved for smaller firms.

Its strength is offering a tailored service to both models and clients. FM attends to not only models’ career management, but any help or guidance they might need to progress and develop.


This approach has come to define the agency over the past four decades, and its consistently-high standards of care continue to pay off. With a strong editorial board combining established and newer faces, FM boasts a portfolio that has equal standing in both men’s and women’s modelling.

It currently represents some of the best-known names in men’s modelling, including William Eustace, Mat Gordon and Clement Chaubernaud. Clement has had a particularly strong year, with current Autumn / Winter 2010 campaign appearances for Prada, Gianfranco Ferre and Balmain.

This highly impressive level of work carries through to the women’s division as well. FM currently manages the careers of catwalk regulars Nastya Karzan, Aymelyne Valade and Monika Sawicka, who have been spotted at Paris for the Spring / Summer 2011 Fashion Week. Between them they have racked up runway credits for Comme des Garcons, A.F Vandevorst, Balenciaga and Dries Van Noten. New signing Chloe Ross has also been sparking interest on the international runways, walking for both Proenza Schouler and Marc Jacobs.

FM’s personal approach to global career management is a strategy that clearly gets results. Also putting into place not only a local but worldwide scouting programme to locate and develop new models, FM is set on providing the fashion industry with a vibrant range of modelling talent. Their unique approach to getting and keeping the best of runway and editorial talent proves that when it comes to staying on top, experience is hard to beat.

Faces@ FM: Mat Gordon, William Eustace, Clement Chabernaud, Aymelyne Valade, Monika Sawicka, Chloe Ross, Marianne Schroder, Elena Sudakova, Nastya Karzan and Daniela Urzi.
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