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Models 1

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Founded in 1968, Models 1 – today one of the largest agencies in Europe – started with just three models on its books.

Now celebrating its 42nd anniversary, the agency now boasts five divisions and a database of 7000 clients, regularly working with 1200 of these names. Models 1 have links with the world of haute couture, ready-to-wear, through to the stalwarts of the high-street.

What makes Models 1 special is its ability to offer a diverse range of modelling talent. It doesn’t just deal with clients wanting the most current faces; the agency has a client base that ranges, quite literally, from Prada to Peugeot.

Their board of special bookings also is a strong indicator of the clout that Models 1 carries within the industry. Representing faces like Diana Vickers and recent Tatler cover girl, Olivia Palermo, the agency’s stronghold is its ability to draw (and retain) top-drawer talent.

The secret behind the success at Models 1 has often been cited as its dedication to promoting a model’s best interests. Each new face at the agency gets the attention they need, so when they are sent out on castings and bookings, they are prepared, professional and focused.

The agency’s commitment to model welfare shows in the roll-call of new editorial talent it has recently scooped. Names like Dree Hemingway, Arlenis Sosa and Iris Strubegger put their trust, and ultimately their careers, in the hands of Models 1. This is because the agency has a reputation for being able to shape and mould careers for models who are a little off the beaten track. One of their most notable signings has been model and icon Agyness Deyn. Her unique style has marked her as one of the standout faces of the past 10 years, in many ways as important a discovery as Kate Moss.

Models 1 remains a brilliant example of what happens when an agency invests time and energy into planning a model’s career. They recognise that pleasing clients is only half the story: having a stable of models that are equally well cared-for pays massive dividends. It is a strategy whose success speaks for itself.

Faces@ Models 1: Arlenis Sosa, Agyness Deyn, Dree Hemingway, Iris Strubegger, Rosie Huntington-Whiteley, Charley Speed, Vlada Roslyalova, Yasmin Le Bon, Jemima Kidd, Twiggy.

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