News - H&M on the success trail

H&M on the success trail

There is more to come to H&M partnerships. Just after being taken by storm by the launch of Roberto Cavalli collection, the chain has announced its next collaborative partner for spring/summer 2008: Marimekko. The Finnish textile label, which was founded in 1951, is known for its eye-poppingly vivid signature prints and H&M will be stamping them across everything from dresses to shorts to childrenswear, making it easy for us to work the trend for sunny brights into our wardrobes come spring. The 50-piece range - which H&M's head of design, Margareta van den Bosch, describes as "joyfully fresh, like a vitamin injection" - hits stores next April.

marimekko_hm07_b_360

An illustration of the new collection to come

21st Nov 2007

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