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Vogue Magazine Breaking The Rules

In June 2012, Vogue adopted the CFDAs (Council of Fashion Designers of America) health initiative for its magazines.  And for the third time since, they have broken one of the rules.  This health initiative was created to enforce some fashion industry standards, for both the health and safety of the models involved as well as for the healthy image these models are portraying and promoting to today’s youth.

On the cover of the November issue of Vogue Mexico, Polish born model, Julie Borawska was featured.  She was just 15 years of age.  Part of the health initiative states that Vogue will no longer use models that are under 16 years old.  What’s worse, is that no one is taking responsibility for this third slip-up.  Vogue Mexico is claiming they weren’t responsible for hiring any of the models for this shoot and weren’t even involved in the production whatsoever.  In order to make sure this doesn’t happen again though, Vogue claims they have contacted the photographer, Kevin Sinclair, from which they purchased the photos, to find out exactly how the protocol breach happened.

On top of this, Sinclair is putting the issue off on the model’s Polish modelling agency saying they never informed him that the model was so young.  The shoot was done assuming she was at least 18 years old, if not much older.


Whether Sinclair is telling the truth or not is unknown, however with a little background checking, it is simple to find information proving the model is just 15.  Borawska’s Fashion Model Directory profile, the website of her Polish agency, and even her instagram profile all clearly prove she is still a young 15.

The two previous violations also involved young and pretty 15 year old models.  The first infraction occurred in August 2012 when Ondria Hardin was featured in the Vogue China edition.  Apologies were quickly made and statements put out saying the health initiative was being taken very seriously and everything would be done to prevent any more mistakes in the future.  Unfortunately, that promise was short-lived, as the protocol was broken the very next month in the September 2012 issue of Vogue Italia when they featured 15 year old model, Sarah Kees.

So it seems that this portion of the health initiative is definitely more difficult to keep to as the rest of the protocol.  So, who’s job is it to ensure Vogue is following all the rules and protocols and keeping with the initiative?  Is it the massive job of the modelling agencies, knowing full-well Vogue has adopted this initiative as their own, to ensure they are only hiring out models meeting the 16-year-old standard?  What about the photographer?  Is it his/her responsibility to do a background checks on each model at each shoot?  Or, is it the job of Vogue magazine themselves to only purchase photos featuring models 16 years or older?  Maybe all three should be working together to keep things standardized?  Who’s to say?

 

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